Donut King launches new Royal Range
Offering a taste of the royal family.
The new Royal Range has eleven new donuts; The Caramel Countess, Lady Hazel of Cinnamon, The Crown Jewels, King Confetti, The Orange Orb, The Marshmallow Monarch, Lady Appleby, The Duchess of Lamington, The Royal Wedding, Sir Mint-a-lot, and Her Majesty the Cream.
Donut King General Manager Nicholas Brill said The Royal Range is the biggest shake up to the brand’s core product line in 30 years, having been conceptualised from dessert trends across the globe.
“We have seen a market shift towards overindulgent donuts that are loaded with sweet fillings and are worthy of a dessert lovers’ Instagram feed,” said Brill.
“We’ll never part with the warm cinnamon donuts we’re famous for, but we’re excited to shake up our offering with a new line of indulgent donuts.”
Donut King is testing out The Royal Range in several key locations across Australia.
“Given the recent chocolate popularity it’s no surprise the Lady Hazel of Cinnamon, a cinnamon donut encased with chocolate hazelnut filling, was the most popular in our trials,” Brill said.
“The specialty donuts are covered with various sweets, mini dots, confetti sprinkles, butternut biscuits, coconut sheds, and are filled with different flavours, chocolate, caramel, marshmallow, cream, spiced apple.”
Customers also have the chance to create their own royal donut through a competition on Donut King’s national Facebook page.
“We are running a Facebook competition where customers can create their own Royal donut and have the chance for their donut to join The Royal Range family in Donut King stores nationally,” said Brill.
