What you need to know about SumoSalad's foray into the healthy juice biz
On a mission to create a healthier Australia.
As global trends continue to shift to health and wellness, the healthy beverage industry is seeing rapid growth and new methods to reinvent the juice category. Cold pressing beverages emerged as a result of these trends, and the salad chain is interested.
Petra Orrenius, Head of Marketing at SumoSalad, told QSR Media that the brand is tapping into the trends with Cold Press Juice and launching its own four Cold Press Juice flavours across its network.
“We are giving our consumers an affordable way to try 'health in a bottle' Cold Press Juice for maximum nutrition that together with our new Spring Salad menus will continue to deliver on mission to make Australia a Healthier place,” Orrenius said.
“Everything we at SumoSalad does is to tap into the fact that we are on a mission to create a healthier Australia.”
“At SumoSalad we are passionate, creative, crusaders who want to help people make better eating choices. We love our food and believe that food should be fun, honest, healthy affordable and tasty. It’s all about partnering with people who share our beliefs and passion about quality and making a positive impact,” she said.
“We stand for: Food with purpose.”
Cold pressurisation has significant health benefits over regular centrifugal juicing, retains more nutrients as the juice is not heat treated like other common bottled juices. Sumo Cold Pressed Juices are free from preservatives and come in the following flavours:
Find your Glow—Orange, pineapple, kiwi fruit & mint for a Vitamin C boost
Kick-start your Clean—Green Kale, spinach, celery, green apple & cucumber to kick-start the digestive system
Release your Power—Beetroot, orange & green apple for high-power athletic performance
Ignite your Spark—Valencia Orange to send the body’s anti-oxidant protectors into overdrive
SumoSalad also unveiled new salads for its spring menu:
Roma Tomato, Rocket & Fetta with Ancient Grains and Basil
Ancient grains (brown rice, quinoa), Roma tomato, red onion, fetta, rocket, baby spinach, basil, pesto dressing
Spring Pea Penne
Penne, peas, mint, parmesan cheese, snow peas, baby spinach, lemon dressing, light lemon mayo
Plans for the future
“I just want to make sure 2015 is the year we get even more customers to come and try our products and be part of our journey to make a better healthier Australia,” Orrenius emphasized.
The recent collaboration with Jetstar allowing SumoSalad to provide their offerings on board their flights is evidence of this mission. Orrenius said that the move was a hit with customers, pointing out that their evening shift crew never sees the products since they are always sold out.
“So it shows that more Australians are wanting a healthy option when flying and a bit tired off pies and sausage rolls,” she said.
SumoSalad also found that the roll out of its Green Label stores have encouraged it to be innovative and experimental with new foods and different cooking techniques, of which the brand will roll out across its 120-store network.
Into the future, Orrenius said that the brand is determined to continue to build a strong brand with engaged and loyal customers, to avoid being trapped in an unsustainable price war in the industry. Multi-channel distribution, such as opening stores outside of the traditional set-up, may not be a one-off, she said, as future growth plans include extending its offerings into other channels, even expanding internationally.
