Red Rock noodle announces new campaign
New dishes, new face.
This week, the noodle chain launched its newest campaign dubbed as "Satay Seduction," specially geared towards the colder months. The meals, according to Red Rock are delicious and low fat.
"Who doesn't like that Satay peanut taste?" quipped noted Phil Colburn, Managing Director of Red Rock Noodle Bar Australia.
Satay for the winter season was selected due to the popularity of the flavour in the market, according to Colburn, gathering feedback from the brand's Facebook page and its online ordering system.
"Specifically with this campaign we have added other options with one of the most popular flavours, showing you that we can make it any way you want, with chicken or beef as s stir fry (Still 97% fat free) or even if you love your fried rice we can make it that way as well with a Satay fried rice."
Simultaneously, the chain also announced that Corey Parker will continue to be their brand ambassador to further promote a healthy and active lifestyle.
"We have a relationship with Corey for nearly 3 years now and has been a great balance between the 2 of us, with our healthy eating habits gives him an opportunity to get behind a brand in the community where he could comfortably endorse. Health and fitness being a high priority as now Captain of the Brisbane Broncos," noted Colburn.
Colburn explained that Parker added credibility to the brand amongst the Queensland community and reinforces the chain's 97% Fat Free menu options in the market, differentiating the brand rom other food options in the market including other noodle bars that are not as healthy.
"Corey Parker is very popular here in Queensland with families, Mum and Dad and the kids and that is our key cliental."
