Jafflechutes delivers with mini parachutes
Dropping off sandwiches, quite literally.
Jafflechutes, a pop-up restaurant in Melbourne, instructs customers to pay for their order via PayPal, stand at a spot marked with an "X" and catch their flying sandwich.
"So far, the fun idea has been a hit with locals," wrote food website Fine Dining Lovers (FDL). The story, published last week, tells of sandwich lovers having a lot of fun with a special delivery that arrives via mini parachutes.
"Delivering sandwiches using mini parachutes isn't just a gimmick used by founders David McDonald and Adam Grant - it's actually a creative solution to serving customers from their 7th floor pop-up restaurant," the story explains.
At the moment, Jafflechutes coins itself as "Melbourne's first float-down eatery," according to a similar story published by CNET.
"Interestingly, parachute-delivered food could have a real benefit for would-be restauranteurs, as pointed out by Pop-Up City. Storefronts on busy city streets can demand super-steep rents. If chefs can prepare food from lesser-priced spaces higher up in buildings and then just throw it out the window to their customers, they could test out culinary concepts in a much less-expensive way. Plus, there are no pesky waiters to pay or tables to clean up."
The name is derived from the word "jaffle," which is an Australian slang for toasted sandwich; and of course "chute" from its interesting method of delivery.
The jaffles come safely wrapped in paper with the customer's name on it, to ensure a safe delivery. Two flavours are currently on the menu: cheese and tomato ($5 AUD) or cheese and ham ($6 AUD).
According to FDL, McDonald and Adams are working on coming up with better methods for payment and are accepting suggestions via Twitter and Facebook. They are also in the works to expand their unique pop-up concept to other cities.
“NEXT STOP: NYC!” the company wrote on its Facebook page, announcing they're due to hit the city in May or June.
