Domino's Pizza hit network sales target ahead of schedule
Rakes in $1 billion year to date network sales.
Domino’s Pizza Enterprises (DPE) Group CEO and Managing Director Don Meij said, “We are really proud and excited to announce that we have hit year to date network sales of $1 billion earlier than our target.”
The milestone adds to the list of positive achievements the pizza chain has recently announced, including a 75% shareholding in Domino’s Pizza Japan (DPJ) in August and reporting solid half year Underlying Net Profit After Tax $20.2 million, up 38.8% on the corresponding time last year.
“It’s been a period of solid growth for us, particularly during the past three years and things are showing no sign of slowing down,” he added. “This new sales record underscores the success of the brand’s journey to capitalise on the digital frontier which forms part of our DNA.”
Meij also noted that it’s a great indicator that the Company is on the right track and have invested heavily into making products more accessible to customers.
“We have launched a number of sophisticated digital innovations that all aim to make the ordering process easier so that our customers can order from us at any time, from any device and this applies to all of our markets.
“$1 billion worth of Domino’s Pizza is a great milestone for the business – it further strengthens our position as the preferred pizza home delivery service and enhances the overall global competitiveness of the DPE Group.”
Domino’s Pizza Enterprises will announce full year key financials in August 2014.
Meanwhile, to further its efforts in digital innovations, Domino's Pizza has increased its social media presence to now include 24/7, round the clock monitoring across all platforms.
This means the pizza chain will be available to answer questions and respond to messages of the online community anytime.
“Social media is an extremely powerful avenue for everything from customer support, enquiries, feedback and building long-term relationships with those who are passionate about what we do,” said Meij.
“We wouldn’t be taking this feedback seriously if we just let it sit dormant and didn’t respond after it reached a certain hour in the day. All too often we see brands schedule time posts or not respond for days at a time – this is a missed opportunity – you wouldn’t stop serving customers standing in your store ready to order pizza from you."
