Domino’s boosts digital platform with latest online ordering website
It’s the brand’s biggest change to online ordering since 2006.
Domino’s has launched a new digital platform, which will provide easier access to online ordering for their customers and support the brand’s expected sales growth.
According to Domino’s CEO, Don Meij, the new website was an essential step to further the brand’s presence on the digital platform, especially as it expects 80% of its sales to be processed online within the next three years.
Included in the new features of the website are custom-built order applications across multiple ordering platforms, a redesigned Live Pizza Tracker page, as well as changes to the menu layout, apply voucher layout, swap buttons, and basket layout.
Meij also reported that the website improvements will help customers order comfortably and confidently from anywhere, at any time.
“We provide customers with a common ordering experience across desktop and mobile –through device detection, customers will automatically be taken to the optimised mobile site if accessing online ordering via a mobile device.
“The new site is now device agnostic, so the ordering experience will be tailored to each customers’ online device,” added Meij.
The brand hopes that these changes will help drive Domino’s digital growth over the coming year.
