Check out Global Burgers Bar & Grill’s incredible 25c chicken wing night
The wings are priced at 25 cents every Friday.
Global Burgers Bar & Grill launched their new 25 cents chicken wings offering, available every Friday.
To attract more customers, the brand decided to reduce the price of chicken wings, and be able to compete in the tough economy that the country is experiencing.
“While everyone else is increasing their prices, we have brought in the 25c wings to give diners an opportunity to remember that ‘kid in the candy shop’ feeling.
“The economy remains unstable, businesses have no choice but to be bold,” said Luke McGrath, Australian Franchising Corporation Managing Director.
Global Burgers Bar & Grill currently has three stores in Queensland’s capital—at Coorparoo, Rockhampton, and Macklay.
Find out the rationale behind the event, with QSR Media's Q&A with Jack Ferguson, Australian Franchising Corporation Marketing Manager.
QSR Media: Why did you choose the 25c price point?
Ferguson: The 25c Price Point was an aggressive offer designed to attract a large amount of customers to our store.
We wanted to bring back the feeling of what it was like to get a 2c Lolly when we were younger. Our goal was to stand out and be bold in a changing economy.
QSR Media: What kind of flow-on benefits come from the "25c wing night"?
Ferguson: The Flow-On Benefits that we have witnessed are that we get a larger volume of people exposed to our brand due to the offer being as aggressive as it is.
Total Sales for every Friday have spiked considerably since the introduction of the 25c wing offer.
Often these people will participate in the business card draw we have running, we then have their details to continue communication with them and to market our brand.
We want to build loyalty with our customers and we are doing this by showing them we aren't afraid to do what it takes to get their business.
QSR Media: Is this something style of "event" something you will experiment with in the other brands in the AFC portfolio?
Ferguson: The 25c Wing offer is also running in our Burrito Bar stores at the moment.
We run it on a Wednesday and we get similar results. A large volume of traffic and exposure that if we offer the right experience brings in repeat business.
