MARKETING | Staff Reporter, Australia

Baskin-Robbins unleashes Captain America: The First Avenger themed treats

Captain America: The First Avenger fans need not to wait any longer for its movie premiere, now they can catch their favorite hero with cool treats at Baskin-Robbins.

Dunkin' Brands, parent company of Baskin-Robbins, today announced its collaboration with Marvel® Studios, bringing Captain America: The First Avenger to Baskin-Robbins restaurants around the world.

Now customers can enjoy special Captain America-themed menu, including new ice cream flavour, sundays, beverages and cake.

John Costello, Dunkin' Brand's Chief Global Marketing & Innovation Officer said, “we are thrilled to bring the buzz and anticipation surrounding the upcoming release of Captain America: The First Avenger to our guests at Baskin-Robbins restaurants around the world,”

“We believe our partnership with Marvel Studios is ideal, as it links our iconic American brand with an iconic American movie and adds an extra scoop of fun to our range of delicious desserts,” he added.

Baskin-Robbins offers their customer a variety of ice cream treats including July Flavour of the Month Super-Soldier Swirl, vanilla ice cream swirl with a combo of blue chocolate chips and a cherry flavoured ribbon.

Chocolate lovers can indulge on a Hydra Force Sunday; brownies overload Chocolate Mousse Royale ice cream; hot fudge and whipped cream topped off with chocolate sprinkles and cherry; or, get conquered by Super-Soldier Sundae, Super-Soldier Swirl ice cream topped with moist white cake and a rich strawberry topping (add whipped cream, a cherry, and sprinkles for a flavourful tribute to the American flag).

For thirst-quenchers, customers can also dive into a Super-Soldier Shake made with Super-Soldier Swirl ice cream and a layer of real strawberry topping at the base, topped with cream and coloured sprinkles.

Finally, a Captain America Shield-inspired nine-inch ice cream cake with the customer's choice of favourite ice cream and cake flavour, topped with a decorative shield made of icing.

Baskin-Robbins, the world's largest chain of ice cream specialty shops, is offering their Captain America-themed ice cream treats starting July at participating locations throughout Australia, as well as the United States, Canada, Colombia, Dominican Republic, Ecuador, Honduras, Malaysia, St. Maarten and the United Kingdom.

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