MARKETING | Staff Reporter, Australia

UberEATS launches star-studded campaign in Australia

It is the brand's first campaign in Oz.

The ad features the likes of Naomi Watts, Boy George and Ryan Maloney of ‘Neighbours’ fame.

According to the release, UberEATS is on a mission to inspire anyone out there who is scratching their head wondering – ‘What to eat tonight?’

“It’s a question we all ask ourselves every day,” said Dave Hartmann of Special Group. "And one we often draw an uninspired blank on. In fact, according to UberEATS research, come 5pm each day more than 1 in 3 Aussies don't know what they are eating for dinner that night."

UberEATS has called on some well-known personalities to tell the audience what they’ll be eating for dinner. The campaign provides a journey inside the appetites of celebrities.

Uber Australia marketing director Steve Brennen said, “UberEATS makes it simpler than ever before for Australians to access an incredible array of restaurant quality food delivered to their door quickly and reliably."

“This newfound choice is proving super popular with a large and fast growing number of Australians, and we wanted to celebrate this with a fun and humorous campaign featuring
some well-loved faces. Every day we get to partner with thousands of restaurants across Australia, who cater to a wide variety of tastes right across the country, and we’re pleased to put some real local favourites front and centre in the campaign,” he added.

The campaign features Naomi Watts ordering a Cheezus Sandwich in her dressing gown, while Boy George chows down on Poke Bowl, and Beau Ryan relaxes in the bath with
Chicken McNuggets. Ryan Kwanten, Nic Naitanui, Sophie Monk, Ryan Moloney, Poh Ling Yeow, and Peter FitzSimons will also feature in the campaign.

The campaign will kick-off with a series of nine x 15 second TV spots and online films, each featuring a different celebrity, proudly declaring their local dinner choices. The creative has been tailored to each city’s restaurant options, across Sydney, Perth and Brisbane. This will be supported by OOH, radio, digital, direct and PR, as well as a host of live social media activations, media partnerships, traffic-read integrations and culture hacks featuring celebrities and influencers.

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