Roll'd wants to create "appetite appeal" with new summer campaign

The "All Roll'd Up" campaign highlights the fresh ingredients that go into the chain's rice paper rolls.

Roll’d has unveiled its summer campaign, aiming to create "appetive appeal" for their customers.

Developed by The Sphere Agency, the “All Roll’d Up” campaign champions the ingredients that go into their Soldiers rice paper rolls, and is now running in Victoria, NSW, ACT, Queensland and Western Australia across digital, outdoor and radio.

"The campaign line of “All Roll’d up” builds brand awareness and helps ensure that when people think of Vietnamese rice paper rolls, they think of our Roll’d Soldiers," Roll’d Founder and CEO, Bao Hoang, said in their announcement.

“Soldiers are loaded with delicious, fresh veggies and herbs, but you can’t always tell that just by looking at them. With this campaign we wanted to create some real appetite appeal by showing exactly what goes into each roll. Not only does it look delicious, but you can also feel good knowing how healthy it is," Michael Abdel, Founder and Executive Creative Director of The Sphere Agency, added.

Roll’d currently has 71 stores across Victoria, New South Wales, Queensland, South Australia, Western Australia and the ACT.