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MARKETING | Staff Reporter, Australia
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Pizza Hut releases Personal Pan Pizza with a new marketing strategy

The brand also revealed their plans to enhance their relationships with their franchisees.

Pizza Hut has announced that they have launched their Personal Pan Pizza that will cater to the lunchtime market.

The item comes with the Pepperoni, BBQ Meat, Super Supreme, Cheese, and Hawaiian toppings

Upon unveiling the new offering, they also revealed that their marketing strategy for the new offering is focused on the insight that people are often sharing media experiences and pizza, but both might be more enjoyable if they don’t have to share with the message, “You might have to share this seat, but you don’t have to share this pizza”.

They have partnered with the file-transfer platform WeTransfer to expand its marketing across digital media.

“The Personal Pan Pizza hints at the way forward for our brand – the coming together of great product innovation with digital marketing smarts. Sharing will always be the preferred option for pizza but with Personal Pan we have flipped convention,” Phil Reed, CEO of Pizza Hut said.

“The media plan brings a new spin to pizza consumption and we’re looking forward to seeing its impact in the market,” he added.

The brand also mentioned that they are predicting growth in terms of their comparative sales and transactions.

They also aim to strengthen their engagement with their franchises with setting up an improved franchisee advisory council, introduce a new recognition and reward structures for franchisee performance and boosting training in workplace safety.

“As we drive the business forward, improving dialogue with franchisees and elevating training and development across the franchisee network are key priorities. We’re now starting to see the results of that in financial performance and vastly improved customer satisfaction metrics,” Joanne Moss, Pizza Hut’s chief corporate affairs officer, said.

(Photo credit: Pizza Hut Facebook)
 

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