MARKETING | Staff Reporter, Australia

Oporto teams up with Aussie Motocross champ Robbie Maddison for content campaign

The partnership will see the racer perform incredible stunts filmed exclusively for the campaign.

Oporto has partnered with Australian freestyle motorcross daredevil Robbie Maddison for a content collaboration, which will be featured on their social channels.

The Feed Your Adventure content campaign will see Robbie perform incredible stunts, geared to embody the brand's "ambitious" journey to open new stores before July. 

“We can’t wait to work with Robbie as he’s such a great fit for the brand with his adventurous, global spirit, his confidence in owning his own vibe and authentic love for the food experience Oporto offers. Oporto is on a mission to create the most craveable food experience and we believe life is much more exciting when you live for the adventure," Oporto CEO Craig Tozer said in an announcement.

Maddison is also expected to return to Sydney to attend media commitments and host an intimate event at one of Oporto’s newest stores.

“I was stoked when Oporto asked me to engage with their sense of adventure for this campaign,” Maddison said. “Travelling as much as I do around the world, I regularly encounter amazing things along the way and am always open to new experiences. When it comes to food, it’s always nice to have an option to taste different flavours and spices when I’m on the road which is fresh and fast. So, I can’t wait to get my teeth stuck into Oporto – literally! I feel like we’re a great fit.”

Aside from new stores, Oporto also confirmed that a revamped dine-in experience is currently being implemented across the country with its new CX design restaurants. It currently has 176 stores nationwide and over 3,000 employees.

Photo credit: Oporto Facebook

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