Mad Mex brings back The Big Burrito Challenge

The Mexican food chain announced that "The Big Burrito Challenge" will return for the month of May, inviting its fans to #unleashthebeast to conquer the one kilogram Big Burrito.

"The 2016 Mad Mex Big Burrito Challenge is on again and we’re calling on all brave amigos to def’eat a one kilo burrito in one sitting. Not only will you walk away a loco legend, you’ll also score an authentic Mexican wrestling mask," the brand said.

"In-store from Monday 2 May, all Australians are invited to conquer the big burrito. Simply head into any Mad Mex store across the nation, take down your one kilo burrito then show one of the luchadores your receipt and foil when you have polished it off. Made with the same fresh ingredients as a regular burrito, the big burrito is double the size and double the fun!"

Released in stages across the five-week campaign, there will be four different animal themed masks to collect, and only customers who have beaten the challenge will be rewarded. Kicking off the Big Burrito Challenge is El Aguila (the Eagle) with the remaining masks kept a surprise until their release date. Champions are encouraged to share their victory and enter Big Burrito Hall of Fame on social media using #bigburritofame while those left without a mask can capture their defeat using #bigburritofail.

"Think you can’t conquer the one kilo Big Burrito? Think again. The Big Burrito Challenge was created in honour of Cinco de Mayo; the Mexican holiday that commemorates the 1862 battle on the hills of Puebla, where the Mexican army took on an unexpected French assault. Outnumbered two-fold, the steadfast Mexicans fought to reclaim their turf and despite the odds not being in their favour, they came out on top! Mad Mex challenges amigos everywhere to take on their own Goliath: The Big Burrito!" Mad Mex said.