KFC hits pause on “Finger Lickin' Good” slogan after 64 years

The fast food chain says it does not fit in the “current environment”.

After 64 years, KFC is hitting pause on using its iconic “Finger Lickin’ Good” slogan in their advertising, seemingly in response to growing concerns over the coronavirus pandemic.

In an announcement, the chain said the slogan “doesn’t feel quite right” but assured customers it will continue to provide a “responsible experience for our amazing team members and guests around the world.”

“We find ourselves in a unique situation—having an iconic slogan that doesn’t quite fit in the current environment. While we are pausing the use of It’s Finger Lickin’ Good, rest assured the food craved by so many people around the world isn’t changing one bit.” Catherine Tan-Gillespie, global chief marketing officer at KFC, said in a statement.

Currently, the chain has some 22,000 restaurants in more than 135 countries and territories around the world, including more than 600 in Australia.

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The fast food chain has 54 restaurants across SA and 449 nationally.