MARKETING | Staff Reporter, Australia

Hungry Jack's responds to McDonald's trademark lawsuit anew with new ad

The chain claims the ad was released to explain “the significant difference” between the Big Jack and the Big Mac.

Hungry Jack’s has responded again to McDonald’s trademark lawsuit against its “Big Jack” burger offering with a new television ad.

“They reckon Aussies are confusing the Big Jack with some American burger,” the TV ad stated. “But the Big Jack is clearly bigger with 25 per cent more Aussie beef, flame grilled with a barbecue taste.”

McDonald’s earlier filed documents in the Federal Court, alleging the Big Jack "deliberately adopted or imitated" the famous Big Mac burger.

In a statement sent to QSR Media, a spokesperson for the Whopper-making chain said the ad was released “further explain the significant difference between the Big Jack and the Big Mac.”

“Aussies know you can’t get smaller pan fried American burgers at our restaurants. We flame grill our beef and that’s why the burgers are better at Hungry Jack’s,” a spokesperson for the restaurant added.

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