Guzman y Gomez aims to inspire fast food industry by switching to free range chicken
Guzman y Gomez announced that it has moved to 100 percent unprocessed, fresh, Australian free range chicken across all its Taquerias nationally.
The Mexican fast food brand is now serving Free Range Egg and Poultry Australia (FREPA) accredited poultry meat across all 74 taquerias in Australia. To gain FREPA accreditation farmers and suppliers must uphold the highest standards of animal welfare.
In the move, Guzman y Gomez aims to stir up the industry by demonstrating that it is possible to serve good food fast without compromising on quality, taste, nutrition or animal welfare. Improving animal welfare is the first priority for the company, starting with its largest protein by sale volume — chicken.
Changes to farming systems for other major proteins are also underway with Guzman y Gomez committing to being 100 percent sow stall free by October 2016 while its beef will be 100 percent grass fed and added hormone free by 2017.
“Everyone thinks fast food is bad food and that convenience and affordability comes at a cost. But we’re out to show the world this is just not true,” said Steven Marks, co-founder and Managing Director of Guzman y Gomez.
“We’ve spent the last 10 years nailing the speed game — serving real, fresh food at fast food pace with no microwaves, and without cutting corners. And now that we’re big enough to create real change, we are proving it is possible to do all that and still act ethically as a business. First step is improving animal welfare and we’re starting with our largest protein — we go through more than 80,000 Kgs of chicken each month. We’re incredibly proud to be only serve Australian FREPA accredited free range chicken in all our taquerias.”
In a bid to challenge the industry to raise its standards, Guzman y Gomez is leading a pro free range rally on Friday 16th September at noon in World Square, Sydney, where guests and industry will come together to push for change. A Change.org petition has been set up calling on fast food companies to commit to transparency in their practices, improve animal welfare in all kinds of meat production, support local farmers, and to serve real, clean and nutritious food.
“Moving to free range is no gimmick. It’s something we care deeply about and a decision we’re committed to. We hope others in the industry will join us, and help raise animal welfare standards across the whole fast food category,” said Marks.
