Crust Gourmet Pizza Bar collaborates with 3rdspace, Peking Duk for music partnership
3rdspace 'evolved' the #outofthebox platform with an innovative music partnership.
The company worked with Peking Duk to produce a range of beats of a series of interactive posters that encourage users to touch, press, and essentially play the poster, allowing them to create their own track and “mix it up with Peking Duk”.
Crust Pizza will be offering their fans the chance to win tickets to the Nova Red Room ARIA edition featuring Peking Duk and powered by Crust, on November 17th in Sydney. Customers can enter simply by ordering online at Crust's website.
Each phase of the campaign will be supported with cutting edge and strategic content, outdoor media, radio and marketing collateral that has been designed to create a high engagement across all channels.
Rob Logan, Founder and Ideas Director of 3rdspace says, “We're proud of how a content orientated strategy is going to resonate across all forms of media in innovative ways - we wanted to ensure every element was #outofthebox.”
Crust Marketing Manager, Zoe Jacovou, says of the collaboration, “We loved 3rdspace’s original, innovative and holistic concept which aligned perfectly with our brand strategy. We’re excited to bring the campaign to life via our collaboration with Peking Duk and to give both Crust and Peking Duk’s fans the chance to win tickets to our exclusive Nova Red Room event by purchasing a gourmet pizza online from www.crust.com.au.”
