Chatime pokes fun at an Asian dictator with a new TVC ‘Storm in a Tea Cup’
The global iced tea chain operating in 26 countries around the world with over 1,100 locations unveiled a new TVC ‘Storm in a Tea Cup’.
The TVC, created by The Sphere Agency, is the latest element of Cha time Australia’s new brand platform, “You’ve never had iced tea like this before”. The development of the brand platform aimed to broaden the appeal of the brand by educating audiences that Cha time is 'simply iced tea with a fun twist'.
The TVC shows a "very familiar-looking dictator" transforming from an evil tyrant to a fun-loving nice guy through drinking Cha time.
Speaking about the TVC, Cha time General Manager Carlos Antonius said, “Cha time isn’t your typical iced tea – it’s a fun twist on iced tea that appeals to people with a sense of adventure. We wanted to bring that sense of adventure and fun to the fore with a TVC far removed from what you’d expect from an iced tea brand.”
Sphere Executive Creative Director and Founder Michael Abdel said, “It’s been a joy to work with Cha time. They have a very clear understanding of their brand and are brave enough to embrace their target market’s bold, fun-loving attitude.”
