MARKETING | Staff Reporter, New Zealand

Burger King New Zealand takes down controversial chopstick ad

The ad was criticized for being "racist" on social media.

Burger King has taken down a controversial ad after experiencing backlash in social media.

Aired in New Zealand, the ad featured some fast-food customers failing to eat the chain's new Vietnamese Sweet Chili Tendercrisp chicken sandwich using giant chopsticks.

"Take your tastebuds all the way to Ho Chi Minh City with our Vietnamese Sweet Chilli Tendercrisp, part of our Tastes of the World range. Available for a limited time only," a caption for the ad read on the chain’s Instagram account.

QSR Media has sought comment from Burger King New Zealand. But in an earlier statement sent to the New Zealand Herald, Burger King New Zealand's general manager of marketing James Woodbridge said that they are “truly sorry” that the ad appeared “insensitive”.

"We have removed it and it certainly does not reflect our brand values around diversity and inclusion," he said.

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