HUMAN RESOURCES | Staff Reporter, Australia

Oporto appoints Helen Moore as new CEO

She will join the company by 4 May.

Craveable Brands has appointed Helen Moore as the new CEO of Oporto, the company said in an announcement.

Moore was most recently the General Manager – Convenience Development at Caltex which saw her plan, develop and launch retail format The Foodary. She was also said to be instrumental in the petroleum brand’s retail innovation pipeline, which included partnerships with
Uber Eats and Deliveroo and digital experiences.

“I am excited to have someone of Helen’s calibre join our team. Helen’s love for our brands and her passion for food, customers and convenience will be a great addition to our team,” Craveable Brands group CEO Karen Bozic said in the announcement.

The franchisor said Moore’s experience in customer product development, new store formats, partnerships and network expansion will be “vital in leading Oporto in the next phase of growth.”

“I’m a huge fan of the brand and see so much potential for our delicious flame-grilled food to be enjoyed by more customers, more often, across Australia and beyond,” Moore said, who will assume the post by 4 May.

Adrian Pinazza is currently Oporto’s acting CEO, after long-time executive Craig Tozer left the brand after serving for over four years.

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