HUMAN RESOURCES | Staff Reporter, Australia

Guzman y Gomez appoints new Chief Marketing Officer

Lara Thom joined the Mexican food chain as Chief Marketing Officer.

“Lara is industry leading talent who can leverage the GYG story with our customers in a disruptive way and with technology at the heart of it. We were overwhelmed by the quality of applicants who wanted to work with GYG” said Guzman y Gomez’s Chief Executive Officer for ANZ, Mark Hawthorne.

“In ten years, GYG has opened 79 taquerias in Australia, as well as five in Singapore and four in Japan. We’re not slowing down, with plans to open 20 more across Australia in 2017 and most will be Drive Thru. As we grow, we’re adding new members of the GYG family who understand and share our vision for serving Australians healthy, quality food that can be just as quick and convenient as fast food. Lara has the perfect combination of digital know-how, food expertise and personality to help make GYG the industry leader.” 

Thom joins Guzman y Gomez, after a period as General Manager of Digital and Marketing for Vittoria Food & Beverage.

“Anyone who has spent more than a few seconds speaking with Guzman y Gomez founders, Steven Marks and Robert Hazan & CEO Mark Hawthorne will understand why I have joined GYG. Their uncompromising approach to quality, entrepreneurial spirit, founder led passion, agility and operational expertise are a rare combination” Thom said.

“The commitment GYG has to serving healthy, real food in a fast food industry is unrivalled, it’s a story we can’t wait to tell.”

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