Oporto appoints Samantha Bragg as new CEO

She was acting CEO in recent months.

Oporto announced that Samantha Bragg has officially been appointed as their chief executive officer.

“It’s an exciting time to be leading this group. Being agile and able to respond to customer trends and needs over the last year has positioned Oporto strongly for future growth and I am excited to become a permanent part of its iconic story” Bragg said, who served as acting chief executive for months.

Bragg expects a busy year for expansion, saying their strategy for the next three years includes opening 15 to 20 restaurants a year.

"Customer trends in 2020 brought to the forefront what a modern day customer expects from the brands they interact with and we want to respond to that. I’m excited to present customers with a broad range of resilient options,” she added.

“I personally want to thank Sam for the speed with which she stepped up into this role and I am excited to partner with her and the team as we deliver on our business strategy and goals,” Karen Bozic, group CEO of parent company Craveable Brands, said.

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