Sushi Sushi opens in Centreway Arcade

Sushi Sushi gave away over a thousand free hand rolls at the opening of the brand's 111th store in Melbourne's CBD precinct.

General Manager of Marketing Gavan Meadows said, “It was the perfect introduction to this area. We wanted to open with a bang but we were completely blown away by the response. People were queuing out the door like they were lining up for a ride at Dreamworld."

“Our dedicated Sushi Sushi team were run off their feet as they made over 1100 hand rolls in the hand roll frenzy hour, which is absolutely incredible – an outstanding effort and sets a tough opening store benchmark!”

This latest Melbourne store opening is part of ongoing national expansion plan by Sushi Sushi, Meadows said. 

“Sushi Sushi has been market leader since it first expanded its operations and became a franchised brand way back in 2002 and that expansion is continuing,” he said. 

“We expect to open many new stores in the coming year and I think there is a lot more potential for growth yet in many parts of the country. We are being inundated right now with new franchise enquiries as people want to get involved with a high quality brand like Sushi Sushi”.

“Australia’s love affair with sushi is growing stronger every year and customers are growing more discerning, so we understand the importance of meeting customer demands for quality sushi products and also satisfying their taste for great quality ingredients and freshness – which will be an important part of how Sushi Sushi continues to differentiate ourselves from our competitors.”

Sushi Sushi’s new store is located in Centreway Arcade, 259-263 Collins Street, Melbourne.