Soul Burger inks first franchise deal

The plant-based chain has two additional exclusive existing locations available to purchase for potential franchisees.

Soul Burger has signed its first franchise deal in its home state of New South Wales.

The announcement was made by DC Strategy, which the plant-based food chain appointed as their franchise development partners.

Soul Burger, which launches their franchise development program last year, teamed up with entrepreneur Hasan Kassid to grow the new franchise restaurant in Parramatta, Sydney. The proposed location will serve as the Western Sydney anchor for the Soul Burger Group, DC Strategy said.

The chain adapted amidst the COVID-19 pandemic with a delivery model through its own loyalty app, which boasts more than 18,000 active users and 3 successful existing locations in Sydney.

Soul Burger added they have two additional exclusive existing locations, located in Randwick and Glebe, available to purchase for potential franchisees. Both locations will have no franchise fees payable for the first 12 months.

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