FRANCHISING | Staff Reporter, Australia

PappaRich to open 29th store in Melbourne's Southern Cross station

The new site is also the first of the Malaysia-inspired brand's express concept stores.

PappaRich is set to open its 29th site at Melbourne's Southern Cross station on July 2.

Aiming to target Melbourne’s central business district crowd, the 40-seater venue is also the first of the brand’s ‘new concept’ stores that will feature self-serve kiosks and breakfast or lunch on-the-go menu items. The site is also expected to operate seven days a week.

To celebrate the launch, PappaRich will have a week's worth of "gold coin deals", offering their Malaysian coffee for $1 and their nasi lemak bungkus (traditional nasi lemak wrapped in banana leaf) for $2. 

Established in 2005 in Kuala Lumpur, PappaRich boasts its modern twist on Malaysian-flavoured cuisine.

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