McDonald's announce decrease in sales in October
In Western and Asian regions.
McDonald's Corporation announced yesterday that global comparable sales decreased 0.5% in October. Performance by segment was as follows:
- U.S. down 1.0%
- Europe down 0.7%
- Asia/Pacific, Middle East and Africa (APMEA) down 4.2%
"Today's consumers increasingly prefer customizable food options, dining in a contemporary, inviting atmosphere and using more convenient ways to order and pay for their meals," said McDonald's President and Chief Executive Officer Don Thompson. "At McDonald's, we are diligently working to bring these elements of the customer experience to life through McDonald's Experience of the Future. Although October results reflect our current business challenges, we are moving with a sense of urgency to improve the trajectory of our financial performance while taking the actions necessary to pursue the Brand's long-term potential."
The chain noted that to restore business momentum in the U.S., it is revamping its marketing approach, simplifying the menu and creating a new organizational structure.
It also explained that the reason Europe's sales are down is because weak results in Russia has offset UK's solid performance. While APMEA's decrease in sales reflects the ongoing impact of the supplier issue on performance in Japan and China, partly offset by strong performance in Australia.
