FRANCHISING | Tim Charlton, Australia

Lord of the Fries commits to open 100 stores in India

The brand’s first stores are due to open in Ahmedabad in 2019.

Lord of the Fries is set to bring its signature offerings to India to a minimum of 100 stores across the country over the next 10 years. This makes the brand’s first foray into Asia, and second international expansion overall after its New Zealand opening in 2016.

“India has been on the radar for a long time for us, with an established vegan and vegetarian culture and their hunger for Aussie brands. We anticipate this to be a thriving market for us, and with a minimum commitment of 100 stores across the country over the next 10 years, we hope India will enjoy everything LOTF has to offer,” Lord of the Fries co-founder Mark Koronczyk said.

Founded in 2004, Lord of the Fries hopes to lead the way for “ethical” fast food, featuring an all-inclusive menu that is 100% vegan, low-gluten, and with kosher and halal options. The menu also features locally sourced ingredients and internationally inspired flavours along with its signature fries, burgers, hot dogs, shakes and munch boxes.

Lord of the Fries India was officially signed in April 2018, with franchisee group Zesty Bites (under the Sakariya Group). Zesty Bites which is part of the Sakariya Group.

The brand is also setting its sights on the UK, USA and Canada for further international expansion in the years to come.

“We currently receive franchisee requests from all across the globe. The challenge for us is finding the right partners that we are confident will help to further grow the brand while satisfying the world’s appetite for our delicious fries, burgers, hot dogs and more,” Koronczyk added.

(Photo credit: Lord of the Fries' Facebook page)

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