The Company attributes the increase, which compared the first 6 months of 2010 to the first 6 months of 2009, to the First Year $100,000 Profit Guarantee first launched in January 2010.
How the First Year $100,000 Profit Guarantee works is the Go Sushi Support Office will make up the difference if a new Go Sushi franchisee does not make $100,000 net profit in their first year.
“The increase in franchise enquires has been outstanding,” said Group Managing Director Nicola Mills. “2009 was a tough year for many and the 2010 Profit Guarantee has allowed those investing in a new business the chance to fulfil their dream of owning and running their own business, with far lower risk, and within an established and growing franchise network.”
Mills added, “Having profitable and sustainable businesses is our primary concern, and the first year of trading is always the toughest on capital and cash-flow. We want to give new Go Sushi franchise owners an even better chance to be making a profit from day one while they were establishing their business, systems and customer base. Buying into a new business is a serious decision, and the First Year $100,000 Profit Guarantee provides a 35% return on investment to the franchisee in their first year.”
The First Year Guarantee offers all franchisees that start a new Go Sushi business before 31 December 2010 the First Year $100,000 Profit Guarantee.
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