,Australia

Ferguson Plarre Bakehouses parent launches supermarket pie range

‘Pie Society’ features ten different flavours categorised across three ranges.

Ferguson Plarre Bakehouses’ parent company has debuted its wholesale channel, adding their take on home-baked style pies in the freezer section across selected Woolworths and IGA stores.

Dubbed ‘Pie Society’, the selection features ten different flavours categorised across three ranges, including vegan-friendly items.

“It's been 120 years in the baking with the finishing touches added during the pandemic. We’ve crafted 10 pie-conic flavours to keep your pies on and sauced the very best pie puns that pastry can buy,” Ferguson Plarre Bakehouses and Plarre Foods Group CEO Steve Plarre said in a LinkedIn post.

The new brand, which Plarre himself discussed to QSR Media almost a year ago, is part of the business’ plans to highlight premium and vegan savoury items beyond their bakery chain.

Photo credit: Pie Society Facebook

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