Ferguson Plarre Bakehouses parent launches supermarket pie range

‘Pie Society’ features ten different flavours categorised across three ranges.

Ferguson Plarre Bakehouses’ parent company has debuted its wholesale channel, adding their take on home-baked style pies in the freezer section across selected Woolworths and IGA stores.

Dubbed ‘Pie Society’, the selection features ten different flavours categorised across three ranges, including vegan-friendly items.

“It's been 120 years in the baking with the finishing touches added during the pandemic. We’ve crafted 10 pie-conic flavours to keep your pies on and sauced the very best pie puns that pastry can buy,” Ferguson Plarre Bakehouses and Plarre Foods Group CEO Steve Plarre said in a LinkedIn post.

The new brand, which Plarre himself discussed to QSR Media almost a year ago, is part of the business’ plans to highlight premium and vegan savoury items beyond their bakery chain.

Photo credit: Pie Society Facebook

Join QSR Media Australia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

The “combined” concept features the operator’s PappaRich, NeNe Chicken, Hokkaido Baked Cheese Tart and Kurimu brands.
This reliable equipment makes pebble ice – a midpoint between fast-ice and the classic flake ice. 
The sandwich chain sold almost 357,900 additional cookies in 2021 compared to 2020.
Adopting data-backed solutions can spell the difference between savings and losses.
Last December, the brand teamed up with Budgy Smuggler to create Footlong and Six-Inch swimwear.
The unmanned store chain, located in Wirye New Town, is selling about 120 kinds of products.
Founded in 2017, it already has a presence in ten countries, including the US, UK and Australia.
This was inspired by tennis player Ash Barty, who coined the feed the "unofficial dish" of the Aussie Open.
The initiative comes as Aussies increasingly search for the single-use items.
The fast food chain first tested the Beyond Meat product in August 2019.
The range is available from $55 exclusively at Budgy Smuggler stores and online.
The chain initially had a pop up in the town early last year.