FRANCHISING | Staff Reporter, Australia

Domino's breaks pizza delivery record

For a week, the chain’s Ferny Grove site delivered pizzas in less than six minutes.

Domino’s is celebrating a new record for pizza delivery.

The chain announced that its Ferny Grove store in Brisbane delivered pizzas to customers’ houses in an average time of five minutes and 27 seconds.

“Historically, people believed you had to choose between quality, time and price when it came to food, but this record shows that restriction no longer applies to Domino’s,” ANZ CEO Nick Knight said. “We believe in ‘slow where it matters, fast where it counts’, which means taking the time to make each pizza carefully and to be careful on the roads.”

Knight added that the lessons learned from the effort to be applied in stores around the country as part of Domino’s Project 3TEN, which aims to have pizzas ready for pick-up in three minutes, and delivered in ten.

Domino’s Ferny Grove franchisees Brandon and Kushla Brooking said the achievement is a “testament to the hard work and efforts of an entire team.”

“The record was really a team effort and having the team ready to take on the challenge together was the first step when attempting the delivery record breaking week,” Mr. Brooking said.

Mrs. Brooking added: “Most importantly this record, and our business, is about our customers, and their verdict was clear – they love to receive faster, fresher pizzas.”

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