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FRANCHISING | Staff Reporter, UK
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#burgerlove seeks investors with equity crowdfunding launch

For $100, #burgerlove’s guests can own a stake in the Fitzroy St. store.

It has teamed up with crowdfunding platform Birchal to offer up a piece of St. Kilda store.

#burgerlove head of marketing and branding Steve Agi said, “To celebrate our birthday and international burger day on May 28th, we will be carving up a big chunk of our beloved store for our fans to own a piece of; a world first, a store for the people by the people. It is a fascinating concept, an exciting time to be alive; imagine being offered a seat at the table with Ray Kroc, developing menu items with Fred DeLuca or knowing the secret herbs and spices that the Colonel used, that's what we have to offer, that's called opportunity, that's called equity crowdfunding - a store for the people, by the people.”

“We’re giving our customers the opportunity to join our #burgerfamily, to not only receive rewards for regular crowdfunding but to also own their very own shares in their very own store. We invite them to invest as much or as little as they like, which is telling of how we like to approach customer experience at #burgerlove,” he added.

Birchal is a new equity crowdfunding platform connecting brands with investors. Based on their experience and knowledge of crowdfunding, they created a platform service to make the process of investment simple and fast.

“Working with the team at Birchal was a no brainer, they know what they're doing, it's that simple,” said Agi. “We've decided to offer a share in an existing, proven store with awesome numbers and opportunity to help mitigate the risk for all concerned. It's not just about offering free burgers and rewards, sure you'll get all that, it's about you owning your own share of your own store and being a part of our #burgerfamily.” 

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