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FRANCHISING | Staff Reporter, Australia
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100 Burgers Group CEO Dehne Bingham moves into same role for Belles Hot Chicken

Expansion will now be a focus for the chicken brand, he says.

100 Burgers Group chief executive Dehne Bingham has now moved into the same role for Belles Hot Chicken, one of the company's subsidiary restaurant brands.

“I am excited to announce that I have moved into Belles Hot Chicken as CEO to lead our next phase of growth. I would like to thank our owners, including our founders Morgan McGlone and Miranda Campbell for their trust. I am in no doubt that this is going to be a fun ride,” Bingham announced in a LinkedIn post.

The chicken chain recently celebrated its fifth year anniversary and currently has six locations. Bingham says “the time is now” for the brand to focus on expansion.

“This expansion won’t be built from the boardroom, but from the hard work we’ve undertaken in our restaurants and kitchens over the last 5 years. We know what works at Belles (and what doesn’t) and it will be our experience as restaurant operators that will carry us forward,” he said.

“There is a narrative that you cannot grow a hospitality business unless you break the rules (or at least bend them). I have a very strong view that this isn’t the case, and at Belles we want to grow in a way that makes our staff and customers proud and proves highly successful for anyone looking to take the ownership leap with us,” he added.

In this vein, he says, they will continue to pay their staff “award rates and above”, share profits with key employees at each location, offer owner-operator opportunities through both joint ventures and franchising and others.

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