Find out how Boost Juice aims to build on its in-store experience for its customers
Putting customers first both in-store and online.
QSR Media got in touch with the people over at Boost Juice to talk about how the brand aims to continue its growth and build on product offerings and services in line with its vision for the future.
Founded by Janine Allis in 2000, the brand is now operating in more countries than any other juice bar in the world, with over 350 stores operating in 17 countries. The brand has also been growing by an average of two countries and 30 stores a year for the past four years.
QSR Media: What's new at Boost Juice?
Boost Juice: As a brand we continue to explore and innovate, whether it be how we communicate with customers to the new smoothies and juices we develop.
We know people are busier than ever which is why we challenged the product team recently to develop our two protein breakfast smoothies the Strawbrekky and Bircherbliss, which are available in-store for a limited time only. Packed with more protein than three eggs and high in fibre they are a convenient option for our customers, whether it be for breakfast or a nutritious option on the go.
We are also working on some really exciting campaigns and projects to ensure we finish the year with a bang.
QSR Media: Any big plans you have before the year ends?
Boost Juice: As the QSR sector continues to grow and customer’s awareness in the health and wellness category, we continue to challenge ourselves on how we can make healthy easier, whilst still giving customers a reason to smile. Which is why you will see us putting an emphasis on product development to ensure our product offering in continually evolving and also building on the experience in which we offer our customers in-store and online.
Before the year is out we also plan to expand on the digital experience that we offer our customers, this include revisiting our gamification app Free the Fruit and also the Boost App which allows up to reward our loyal customers via their smartphones.
In the midst of all of this we are also looking forward to the 2017 calendar which is filling up fast with some really exciting projects.
QSR Media: What are the challenges your brand is currently facing? Opportunities?
Boost Juice: Being our 16th birthday and opening our 250th store earlier in the year, we continue to be the market leader in the industry. However, whilst we want to maintain this hold we also want to evolve as a brand and grow within our category. In order to achieve this, we are challenging ourselves on really putting an emphasis on the in-store experience and on the interactions our customers have with us. Aiming to give our customers a reason to smile and be in the forefront of their minds the next time they are out and about.
Although this may seem like a challenge it’s also deems to present itself as an opportunity. It means that we are constantly evolving and relooking at what we do and how we can do it better. This includes looking at our product, operations and marketing activities to ensure that they are in line with what our customers want.
QSR Media: What would you like to tell the market about the direction of your brand?
Boost Juice: What we are doing today is no different to what we were doing when our very first store opened in Adelaide 16 years ago. Our brand is run by our customers and what we have seen over the years is the market has developed and matured, whereby our first customers have grown up with us and continue to be loyal customers who have introduced their families to the brand. This is why as a brand we too have grown up. From how our stores look to the products we have to offer we are now able to cater to a wide range of dietary requirements.
As a brand we will continue to challenge ourselves giving by offering our customers a product that not only tastes good, but leave them feeling just a little bit better.
