, Australia

Roll’d makes at-home market play with new Coles range

Products also have QR codes that can be scanned to access tutorials and recipe ideas.

Roll’d announced the launch of its new range of pantry items and condiments in Coles supermarkets’ World Food Asian aisle, encouraging shoppers to create their own rice paper rolls and customise at home.

Sauces consist of the Sticky Hoisin, Spicy Hoisin, Chilli Mayo and traditional Nước Mắm, all of which have a $6 recommended retail price.

Pantry items, meanwhile, include their Classic Rice Paper, Rice Vermicelli Noodles and Rolling Trays.

The Vietnamese chain, which launched their 100th store in a Coles in VIC, said the pantry items and condiments offer customers “an opportunity to further expand their knowledge about traditional Vietnamese favourites.”

All Roll’d products also have QR codes that can be scanned to access tutorials and recipe ideas designed to suit different skill levels.

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