The Foodservice Consumer 2010 launched in May 2010
In a typical month 80% of the foodservice population aged 16 and above eat out for a sit down mean and 86% have a takeaway meal. Whilst all age groups are high for consumption of takeaway meals - particularly among the working population - this average has been brought down somewhat by those aged 60+ where eating out for a sit down meal is the preferred option. One can therefore conclude that the convenience and time saving brought about by consuming takeaway food has more of a role among the working population.
The major change in foodservice outlets used from the year 2000 is the rise in fast food chains (67% of the population, up from 55% use a fast food chain in an average month). However, it should be noted that during the economic downturn in 2009 fast food chains saw increased custom as Australians still wanted to eat out but found it necessary to trade down. This trend in the overall market has continued into 2010 and at the time of the survey. Other BIS Shrapnel studies in other parts of the world such as the Middle East uncovered the same trend. The fast food chain (the world over) is seen as a cheaper form of entertainment for the whole family.
Source: BIS Shrapnel
