The Eagle Boys Express brand makeover

A fresh look for a new age.

The Eagle Boys Express Brand Manager Robin Heslehurst told QSR Media what was behind its brand redesign, and what it meant for the future of the company.

"The refreshed branding is modern, crisp and bright, allowing Eagle Boys Express to remain current in
the marketplace. It aligns with our continuously adapting range to meet the needs of the modern
consumer while also benefitting retailers," he said.

"Wherever possible in-store dining is incorporated. We have also moved across the Express business to merchandising all products in cold displays and cooking to order. This ensures customers receive the freshest product possible and reduces waste for franchisees."

The brand refresh is being rolled out across the Eagle Boys Express network, to complement the new
design Eagle Boys began implementing across all stores in November 2013. Heslehurst said that the idea behind the design should help customers feel comfortable and relaxed while making their purchases.

"The refresh also gives us an opportunity to engage new customers positioning us as a current brand,
with products to meet the lifestyles of consumers," he said.


Not settling for only a redesign, Eagle Boys Express is also launching new products for its menu line-up.

"Eagle Boys Express at Sydney Airport’s T1 features our new range of EB Rolls including a fully
loaded kransky hot dog. Over time the menu will start to use fresh dough pizza bases rather than
using par-baked pizza bases," Heslehurst said.

"Breakfast can include a steak, bacon and egg roll or full fry up. Lunch and dinner - pizza, pasta,
sandwiches and oven baked southern style chicken, with all products cooked in less than three

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Hundreds of executives in and out of the country also joined the whole-day virtual conference.
This is done in partnership with retail property group Vicinity Centres.
The move is expected to complement the company’s long-term plan in the region.
The chain is giving them away on their official Instagram account from October 12 to 22.
Customers who order four medium-sized coffees will get another one for free.
It is also looking ahead to introduce the range into schools, local gyms, hospitals and other venues.
Ezikitchen is currently accepting new applications from brands to join the venue.
It can measure pedestrian traffic, profile customer movement, and more. 
The chain is initially slated to open 20 outlets in the country and New Zealand.
Three new burgers headline the range.   Milky Lane is celebrating the end of NSW lockdown from October 11 by launching 12 brand new menu items, $10 happy hour cocktails and live DJ sets at all locations.