Contributors
Lorelle Frazer
Professor Lorelle Frazer is Director of Griffith University’s Asia-Pacific Centre for Franchising Excellence and one of the world’s leading franchise researchers and educators. Lorelle has been actively involved in franchising research and sectoral policy initiatives for more than 15 years. She also lectures in franchising and is a member of the Australian Competition and Consumer Commission Franchising Consultative Panel. Her research is often used to inform sector policy and in 2010 Lorelle was awarded the Franchise Council of Australia’s national Contribution to Franchising Award.
Asia-Pacific Centre for Franchising Excellence
Griffith University’s Asia-Pacific Centre for Franchising Excellence aims to drive franchise sector best practice through practical, independent research and education. Visit the Centre’s website at: www.franchise.edu.au
Matt Caldicott
Matt Caldicott is a high-achieving senior leader with proven success in strategic, financial and operational management of high-growth tech and scale-up businesses. He has held senior leadership roles at a range of multinational organisations including EY, and PwC with extensive experience leading sales, operations and finance teams.
As the CFOO, Matt is responsible for all US and Australian go-to-market activities for Zapid Hire, including strategy, sales, customer success, finance and the continued growth of the Zapid Hire product.
Matt Fickling
Matt Fickling is the Chief Commercial Officer at Motto Motto Japanese, leaders in Japanese casual dining and previously Chief Executive Officer at Huxtaburger. Matt is crazy about creating enterprise value through people. Getting the structure right, putting in plans to grow revenue, lower costs and improve profitability by finding, servicing and retaining more customers.
Matt Forman
Matt Forman is a digital entrepreneur and start-up mentor. He is currently the Managing Director at Traffika and a Director at HEARIS, a Social Media Management Software company. You can connect with Matt on LinkedIn or follow him on Google+
Matt Popkes
Hailing from Portland, Oregon USA, Matt Popkes is the Head of Strategy for The Brand Agency’s Perth HQ. A digital specialist, Matt relocated to Perth bringing 14 years of
digital strategy experience, leading key initiatives for brands like Nike, Yamaha and Taco Bell.
In QSR, Matt helped lead major efforts in data management, segmentation, content personalisation, and re-platforming for Yum Brands/Taco Bell. In Perth, Matt leads a strategic comms team working closely with clients throughout Australia in key sectors of government, public utility, travel and retail.
Melissa Haywood
Melissa Haywood is the head of Vistaprint, a Cimpress company that empowers millions of business owners worldwide to market themselves professionally. Its wide range of quality products and affordable prices, along with design tools suited to every skill level and need, mean everyone can create the customized materials they need to get their message across.
Melissa Webber
Melissa Webber is the Owner and Creative Director of Holy Cow! Design & Advertising. If you would like more information about creative briefs or creative services, please contact her at 02 9212 4676 or visit www.holycow.com.au
Mia Sisko
Mia Sisko is the founder of Clover Marketing, a digital marketing agency that specialises in foodservice.
They understand the unique needs of the industry, and use their expertise to create campaigns that drive results. Their team is made up of talented marketers who are witty, creative, and always looking for new ways to help their clients succeed.
They believe in using data-driven strategies to reach consumers where they are spending the majority of their time: online. And they’re not afraid to think outside the box when it comes to getting results. If you want a partner who understands your business and can help you reach your goals, Clover Marketing is the right choice.
