COMMUNITY | Staff Reporter, Australia

McDonald's names Katie Holmes as 2019 McHappy Day ambassador

The event aims to raise funds to help ill children.

McDonald’s Australia has announced that Hollywood actress Katie Holmes, who starred in films Dawson’s Creek and Batman Begins, will be the brand’s ambassador for its annual fundraising event McHappy Day.

Holmes will help fundraise at a Sydney McDonald’s restaurant on 16 November. She will also visit parents and children staying at Ronald McDonald Houses ahead of the fundraising event.

McHappy Day is the largest fundraiser for Ronald McDonald House Charities (RMHC) across Australia to raise funds that will “help keep families together when their child is seriously ill or injured”.

“We’re hoping with Katie’s support we can beat our record and raise more than $5 million for this important charity,” McDonald’s Australia marketing director Jo Feeney said in a statement.

Barbara Ryan, CEO of RMHC, said that the McHappy Day which started in 1991 has raised more than $46 million since its inception.

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.