Hungry Jack's Wishmaker campaign raises over $1m for Make-A-Wish Australia
Guests and crew donated to the nonprofit by purchasing Wishmaker Stars ($1, $2 and $5) at their local restaurant and via digital channels.
Hungry Jack’s said its inaugural Wishmaker campaign has raised $1.36 million for Make-A-Wish Australia.
During February, guests and crew were able to purchase Wishmaker stars (valued at $1, $2 and $5) at their local restaurant and via the Hungry Jack’s app, to support the charity, which currently has over 800 wishes in waiting due to COVID-19.
“We are so grateful and thank everyone who got behind our Wishmaker campaign by purchasing a star from Hungry Jack’s,” Hungry Jack’s chief marketing officer Scott Baird said.
“These much needed funds will help Make-A-Wish Australia grant unforgettable wishes for seriously ill children, who have been patiently waiting during these unprecedented times.”
Sally Bateman, chief executive of Make-A-Wish Australia, added: “The pandemic may have delayed many of our plans, but we are committed to making up for lost time. This Wishmaker donation will go towards granting the wishes that were put on hold due to COVID-19. Over the next few months, our Wish Force team is aiming to make 100 wishes come true for seriously ill children across the country.”