,Australia

Guzman y Gomez surpasses $1bn in revenue since inception

The Mexican chain operates around 135 restaurants across markets.

Guzman y Gomez has surpassed $1 billion in revenue since opening its first site in Newtown.

“It’s credit to founder Steven Marks & co-Founder Robert Hazan who created the brand and built it alongside our franchisees, restaurant managers, crew and Hola Central staff. Everyone in the GYG family truly believes we are changing the perception of fast food where our guests can eat great food that tastes as good as it looks,” Guzman y Gomez chief marketing officer Lara Thom said in a LinkedIn post.

Guzman y Gomez operates over 135 restaurants and drive-thrus across Australia, Singapore, Japan and the United States, 80% of which are franchised.

Churro Toast launched
The chain recently launched its new Churro Toast, the latest addition to their breakfast menu.

Priced at $6.50, the new offering consists of two slices of fresh bread cooked French Toast-style with an egg , coated with cinnamon sugar and served with their Dulce De Leche on the side.

“Since launching breakfast in 2018, GYG’s Café Hola Breakfast restaurants are really starting to explode. Our growing breakfast menu is putting GYG on the map and we’re not stopping! We put Churro Toast into a couple of restaurants as a trial and sales exploded, it’s just that good,” explained Guzman y Gomez founder and global CEO Steven Marks said in a media release.

Available in-store and drive-thrus nationally, as well as on the app and via delivery, the chain’s Café Hola Breakfast already includes $2 barista made coffee made with 100% arabica beans, bacon, egg & hash brown breakfast burritos, chicken chorizo, egg & hash brown brea burritos, avocado or guacamole on toast and breakfast bowls.

Note: The article has been updated to include information about Guzman y Gomez surpassing $1 billion in revenue. 

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The chain is also giving one couple the chance to win free catering.
The Mexican QSR recently embarked on a hiring spree across the country.
The promotion is available across the chain’s 41 stores.
This unit guarantees food quality without increasing operational expenses.
Controlling food costs, lessening waste, and forecasting demand accurately are crucial.
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One applicant will also have the chance to win a year’s worth of free pizza and a Nintendo Switch.
Its current store network is now worth $4 million a year.
Find out how the upgraded digital menu signages improved the brand's operational and cost efficiencies.
The fast food chain has 54 restaurants across SA and 449 nationally.