,Australia

Grill'd partners with non-profit Greenfleet for ‘Tree Day Tuesdays' initiative

The chain also brought back its Meat Free Mondays promotion.

Grill’d has partnered with not-for-profit environmental organisation Greenfleet for its Tree Day Tuesday initiative, which aims to plant a forest that will be protected for 100 years.

Every Tuesday, $1 from every burger purchased by a Relish member who dines in will go towards planting a one-hectare forest, helping to offset carbon emission.

Over the long term, Grill’d aims to plant ten forests by 2022.

Working with the Dja Dja Wurrung people, Greenfleet will plant native trees planted will revegetate the area and help restore the ecosystem.

“Reforestation remains one of the strongest tools we have in making a positive impact on our environment. With Greenfleet, the Grill’d forest is legally protected for 100 years so it will continue growing for generations to come and help build a more resilient landscape in Australia. This will help address critical deforestation, absorb carbon emissions to protect our climate, improve water and soil quality, conserve biodiversity, and restore vital habitat for native wildlife,” Wayne Westcott, CEO of Greenfleet, said.

Grill’d said it continues to develop more sustainability initiatives and product releases, due to launch later this year. It recently launched its first solar-powered restaurant in Malvern, Melbourne, which will be used as a benchmark for further store transformations in the coming years.

Grill’d also relaunched their Meat Free Mondays promotion, a buy one get one free offer on plant-based burgers.

“To us, sustainability is about being more conscious about the food we put in our bodies and consuming local and ethical Australian produce, as well as caring for our farmers, animals, employees, local communities, and the environment. From day one we have been committed to being the solution to fast food, not the alternative,” Grill’d founder Simon Crowe said.

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Hundreds of executives in and out of the country also joined the whole-day virtual conference.
This is done in partnership with retail property group Vicinity Centres.
The move is expected to complement the company’s long-term plan in the region.
The chain is giving them away on their official Instagram account from October 12 to 22.
Customers who order four medium-sized coffees will get another one for free.
It is also looking ahead to introduce the range into schools, local gyms, hospitals and other venues.
Ezikitchen is currently accepting new applications from brands to join the venue.
It can measure pedestrian traffic, profile customer movement, and more. 
The chain is initially slated to open 20 outlets in the country and New Zealand.
Three new burgers headline the range.   Milky Lane is celebrating the end of NSW lockdown from October 11 by launching 12 brand new menu items, $10 happy hour cocktails and live DJ sets at all locations.