Each chosen organisation for December will receive a minimum of $14,000.
Grill’d announced it is driving a national takeover of its Local Matters programme throughout December where all 140 restaurants across Australia will partner with mental health charities headspace, Vinnies, and Kids Helpline, to donate a total of $70,000 towards mental health.
The burger joint said it wanted December’s charitable focus to be on a national scale, giving back to “those who have worked tirelessly to support mental health across Australian communities.”
Since launching in 2011, Local Matters has always given back at a community level, with each Grill’d restaurant selecting three local charities or causes to donate to on a monthly basis. To date, Local Matters has seen Grill’d donate over $5 million across Australia, supporting over 30,000 local community groups.
“This year has highlighted the importance of checking in on our mates, our community and our own mental wellbeing. At Grill’d, we have always demonstrated a genuine commitment to creating a positive impact on the lives of our customers and local communities. Healthy minds means healthy communities, which is why we want to support those who are looking after the mental health of our fellow Australians as 2020 comes to a close,” Grill’d founder Simon Crowe said in a media release.
Three Local Matters jars have been a fixture in all Grill’d restaurants across Australia. Throughout the month, customers will be asked to vote for either headspace, Vinnies, and Kids Helpline by placing a token in one of the jars.
At the end of the month, the votes will be counted at each restaurant and each organisation will receive a minimum of $14,000, with the charity that receives the most tokens nationally receiving $42,000.
Local Matters will then return to local community initiatives from January 2021. In a bid to increase awareness and participation, Grill’d has also digitised Local Matters so customers can now discover and donate to via all channels.
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