COMMUNITY | Staff Reporter, Australia

Domino's launches online micro-donation initiative

The funds will be used to support the pizza chain’s other community campaigns.

Domino’s has launched a new charity initiative where customers who order online will be given an option to round up their order to the nearest dollar and donate the excess change.

The pizza chain’s charity program Give for Good trialed the Round up for Charity initiative and found out that 10% of their customers are willing to donate to charities and organisations.

“When you consider Domino’s sells over one million pizzas a week, this small change has the power to make a huge difference in supporting charitable initiatives in Australia,” Give for Good director John Harney said.

“We have always said that pizza brings people together, so it makes sense to us that donation-based crowdfunding or crowdsourced philanthropy would be popular with our customers because it draws people together behind a worthy cause,” he added.

The funds will be directed to the said program to support campaigns related to education and youth, leadership and entrepreneurship, rural communities, as well as disaster relief initiatives.

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