COMMUNITY | Staff Reporter, Australia

Domino's Give for Good charity inks three-year partnership with Lifeline to expand digital services

The pizza chain’s ‘Feed the Knead’ programme is also available nationwide.

Domino’s announced its registered charity Give for Good has a new three-year partnership with
national suicide prevention charity Lifeline.

Give for Good will give Lifeline $750,000 over the period to help fund the phased roll-out of a text support service across Australia as part of the latter’s digital transformation.

Lifeline’s text service pilot, conducted from July 2018 to February 2019, revealed that more than
53% who accessed the text line were under 24 years old, with 42% stating they “would not have reached out for support in any other way.”

“With around 80% of our own Domino’s workforce under the age of 25, this partnership holds particular significance for our team members,” Domino’s ANZ CEO and Give for Good board member Nick Knight said. “Since the COVID-19 outbreak in March, Lifeline has experienced a 25 per cent increase in calls, to over 3,000 calls daily – that’s a call for help every thirty seconds.”

Domino’s earlier said its community-based ‘Feed the Knead’ giving programme is now available in every state and territory Australia-wide.

Feed the Knead was launched to encourage franchisees, team members and customers to provide localised support in the form of free pizza.

Since the pandemic first hit, Domino’s and its registered charity Give for Good have donated more than 50,000 pizzas to those in need.

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