Domino's gets one million micro-donations for charity initiative

The funds collected in the initiative will be used to fund eight college scholarships in 2019.

Domino’s has announced that they have received one million microdonations from their Round Up For Charity initiative.

It is where a customer who ordered online will be given an option to round up their order to the nearest dollar, while the excess change will be donated to the pizza chain’s charity program Give for Good.

“When we trialled this initiative online, we found that about 10 percent of customers opted to make a donation so we knew Round Up For Charity had potential but we never imagined, we would receive this many donations in such a short amount of time,” John Harney, director for Giver for Good said.

They said that they already helped 15 people in providing financial assistance for their studies.

“These microdonations really do have the power to make a significant impact and go a long way in supporting some great community causes through Give for Good including education and youth initiatives, leadership and entrepreneurship, rural communities, as well as disaster relief,” Harney added.

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