Muffin Break partners with Chatty Kidz to give away free books
Free books on offer.
The chain will partner with the new online children’s reading platform, Chatty Kidz in a free book give-away designed to encourage Aussie children to learn to read and connect with their friends or relatives who may be living interstate or overseas.
"We are always on the look out for partnerships that are in line with our core brand values. We're a family brand at heart and so being able to help children and families is important to us. Chatty Kidz is a perfect match for this very reason as it's about connecting families and helping kids to read," a Muffin Break spokesperson told QSR Media.
"Off the back of the success of our recent annual Great Bake Sale this felt like a natural progression to continue our family brand activity."
Muffin Break feels that Chatty Kidz offers powerful product that has potential to really make a difference and wanted to support this new business and be part of helping parents and families improve their kids' reading skills.
"Quality time is getting harder and harder to come by as we now typically have both parents working for example as well as families living in different countries. We feel this is a great tool for families to help them support their child's learning and development and are proud to be their first official partner," the spokesperson added.
Gemma Fitzsimons, Muffin Break Marketing Manager ANZ noted, “parents are so busy these days that they seem to have less time to spend with their children than they would like. This is a wonderful way for children to learn and for families to connect and share experiences while parents can get help from their extended families.”
“We are delighted to be the first to partner with Chatty Kidz as this is such a unique program, with so many benefits to children and families and it complements our previous campaign of supporting local schools with our second annual Great Bake Sale campaign in 2014.”
From January 19 to February 18, 2015, Australia’s favourite muffin brand will give away thousands of vouchers to customers storewide across Australia.
