Why One Chip Isn’t Enough
Grow sales by adding a second chip option to your menu.
Quick Service Restaurant operators know that chips are a must-have menu item. But what may not be as obvious is the profit potential that comes from offering a second, specialty cut chip. QSRs are one of the top segments to benefit from offering a second chip to increase menu interest and sales, as well as generate excitement with customers.
Although just 6.9% of the total frozen potato category is specialty cut chips, it accounts for nearly 250,000 metric tonnes of product and continues to grow in volume.* Of course, there are plenty of reasons specialty cut chips make such an impact. From unique, exciting shapes to better yield advantages, specialty cut chips provide plenty of benefit to operators looking to take their menu to the next level.
For starters, the novel shapes of specialty cut chips offer better yield advantages, which means more profit for operators. By capturing more space than traditional straight cut chips, specialty chips create the same size serving with less weight, resulting in more servings and more profit per kilogram. With each additional serving sold, operators improve their bottom line. Specialty cut chips don’t just look fun—they also make a positive impact on your operation’s profits.
It’s well known that customers are willing to pay a premium for a specialty cut chip. By increasing the sales price for specialty cut chips, operators are able to benefit from both the improved yield and premium pricing. Operators are able to recover the additional cost per kilogram, creating more profit per serving overall while creating more satisfied customers.
Specialty cut chips are part of a long history of innovation at Lamb Weston. Whether it’s the curly magnificence of Twisters® or the hearty fullness of CrissCuts®, Lamb Weston’s specialty cut chips keep customers coming back for the unique, mouthwatering chips they crave.
Specialty Cuts—A Lamb Weston Specialty
Lamb Weston’s history is filled with specialty cut chip innovation. Patented technologies and advanced processing techniques have made Lamb Weston the category leader in specialty cut variety and quality.
Similarly, Lamb Weston offers more cut styles than any other supplier. Natural and peeled, coated and seasoned—however your customers want their chips, Lamb Weston offers the custom experience they desire.
Two such specialty cuts are Lamb Weston Twisters and Lamb Weston CrissCuts. A proven profit-maker for more than 30 years, Twisters captivate customers and make any meal extraordinary.
Along with Twisters, CrissCuts are sure to boost sales. Their patented specialty cut attracts the attention of customers and adds excitement to any menu. The oversized cut delivers more potato satisfaction with each bite and creates versatile menus in different applications. Beyond a side, CrissCuts make unique appetizer “nachos” or Sweet Potato CrissCuts “scoops” for ice cream desserts.
And it’s not just appearance that makes these specialty cut chips so appealing. Their unique cut maintains internal heat longer than conventional chips, keeping chips hot, crisp and tasty, to deliver that perfect crunchy exterior with the baked potato-like texture inside. Lamb Weston also offers a wide range of mouth-watering flavors and varieties, including unique blends of seasonings and ovenable styles.
All in all, both Twisters and CrissCuts from Lamb Weston provide the perfect multi-chip menu options for operations looking to attract new customers and increase chip sales. If you’re looking to increase profits, look no further than specialty cut chips from Lamb Weston.
*Source: NPD PotatoTrac 12 month ending Dec 2013. Including U.S. & Canada sales.
