Why Quality, Length and Yield Matter with Chips
Learn how to increase profits by focusing on chip quality.
If you want to drive customer satisfaction and repeat visits, high-quality chips are essential. A plate topped with soggy slivers and short pieces simply won’t get the job done. Customers want better taste, better texture and more bang for their buck.
When it comes to making the best decision for your operation, upgrading to a high-quality chip is one of the simplest ways to earn higher profits. With a high-quality chip such as those in the full line offered from Lamb Weston, you can yield more servings per kilogram while providing better taste and plate coverage to keep customers coming back for more.
Along with a more premium taste and texture, higher-grade chips provide longer chips per kilogram when compared to budget chips—and that means more servings per kilogram. On top of that, budget chips can end up costing you more in the long run through hidden costs in oil absorption and oil breakdown. Although you may save on “cost per case” with budget chips, the financial advantage is quickly diminished as a result of fewer servings over time and higher oil replacement costs.
How Lamb Weston delivers higher quality—and higher profit
Lamb Weston knows the value of high-quality chips. In fact, they’re known for providing premium potato products that help generate higher profits for operators—and higher satisfaction for customers. So what makes Lamb Weston potato products ideal for your operation? A number of reasons, including:
• Increased chip length for greater customer satisfaction
• Better plate coverage to increase customer’s perceived value
• Higher potato solids for better potato flavour and decreased oil absorption for less waste
• Increased yields with fewer pieces left behind in the fryer
• Lower costs per serving for increased profits
All of these factors combine to give each plate of Lamb Weston chips the delicious, unforgettable flavour, texture and appearance customers want.
The Cost of Focusing on Cost Per Kilogram
Another advantage of the better plate coverage that comes from premium chips is increased profit. Some operators make the mistake of focusing on cost per kilogram instead of cost per serving when it comes to their chip selection, but switching to a high quality chip can actually increase your profit advantage.
So how does better plate coverage with high-quality chips increase profits? By providing more servings per case—and consequently more revenue per case. Although the cost per case is slightly higher with premium chips, the increased revenue per case provides an unmistakeable advantage. If your operation focuses solely on cost per case, consider the bigger picture—with bigger profits.
Not all chips are created equal. And when it comes to serving your customers the high-quality chips they crave, it’s important to choose an option that makes more sense. Because, in the end, the quality, taste and plate coverage of high-quality chips can turn a first-time customer into a lifetime customer.
