Young and eager to eat.
Ipsos’ Enhanced Media Metrics Australia (emma) study shows that out of all the popular gambling channels available to consumers, the one with the highest correlation with QSR-consumers is the casino visitor, higher than placing a bet at the TAB, an online bet, a go on the pokies, playing lotto or buying a scratchie.
The casino visitor has a younger age profile than some of the other activities which explains in part why 68% have eaten at a quick service restaurant in the past month. Additionally, casino’s are only in metro areas where the prevalence of QSR’s are higher.
At the other end of the spectrum, only 44% of lotto players or scratchie buyers have been to a QSR in the past month, their profile has a skew to the 45+ age range which helps to explain the lower penetration amongst this audience.
More information on emma available at emma.com.au.
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