New Tork napkin dispensers set to make an impression
“In places where you have worked hard on refining the overall experience, the more important every detail becomes. From interviews and existing partnerships with customers in quick service restaurants, cafés and hotel bars we discovered an unmet need for a product, that combines functionality and a high level of design,” says Rochelle Lake, Head of Marketing at Tork Professional Hygiene.
The new Tork Xpressnap Image range, available in sleek aluminum and rich walnut, has been developed in collaboration with customers, and with inspiration from studies on how design affects consumer behavior. Study findings confirm a positive link between the interior of an establishment and a guest’s overall experience. Results show that an environment’s furnishing and design affect consumers’ perceived level of quality, as well as their willingness to spend more money and time at a specific venue. Many businesses recognise this and consider ambience and interior design crucial to their success.
The new dispenser line is available in two editions. The first features a solid body of aluminum and the second is made out of pure walnut. The shapes and materials have been carefully selected for both functionality and form to create the best impression.
Lake added, “The use of premium materials gives your guest an immediate feeling of quality, and the artistic expression of the dispensers is eye-catching and designed to complement an establishment’s interior design.”
The new dispensers have received prestigious Awards: the International Design Excellence (IDEA) Award and the Red Dot Design, The Jury stated, “Thanks to its harmoniously curved style, the Tork Xpressnap Image napkin dispenser conveys functionality and elegance.”
The Tork Xpressnap Image range has also been developed with sustainability in mind. The one-at-a-time-dispensing functionality of the Xpressnap refill system enables a twenty five percent reduction in napkin usage compared to a traditional napkin dispenser. The walnut dispenser is made out of FSC certified wood and the luxurious, two-ply napkin refills are also FSC certified.
